Friday Seminars
9 AM - 4 PM
PET FIRST AID CERTIFICATION
Presented by ST John Ambulance
Aviation Room C Hall 5
FIRST AID and CPR Seminar
All Day Seminar and Workshop
Aviation Room C Hall 5
Pet first aid certification
Presented By St. John Ambulance
Pets are quickly becoming an integral part of the family. Having a pet is a huge responsibility; taking this course will enable participants with the proper skills to assist their pets when they are sick or injured.
First aid is not a replacement for going to the vet, but handling emergency situations properly can help any owner recognize problems early and act on them quickly.
COURSE OVERVIEW INCLUDES - Poisons, Choking, Dehydration and Diarrhea, Animal Fights and Bites, Wounds and Infections, Artificial Respiration and CPR, Shock-Unconsciousness-Vomiting, Parasites, Insect Bites, Stings, Eye, Ear, Nose, Bone, Joint Injuries, Heat, Cold Injuries, Skunk Sprays, porcupine Quills and Seizures.
A participation certificate will be issued upon successful completion of this course.
Seminar Fee $175
9 AM - 10 AM
OPAWZ INTRODCUTION TO COLOUR
Seminar or Workshop
Aviation Room B Hall 5
Subject
9 AM - 10 AM
Beyond The Brush: Preventing Burnout in the Grooming Salon
Presented by Mackensie Murphy
Aviation Room A Hall 5
In a fast-paced, physically demanding industry, burnout is a challenge many groomers face-but it doesn't have to be the norm. Join Makensie Murphy as she shares real-world strategies for building a sustainable, fulfilling grooming career. From setting boundaries and managing client expectations to creating healthier routines and finding your spark again, this class is packed with practical advice and honest insight. This session is your reminder that taking care of yourself is just as important as taking care of your clients.
Seminar Fee $85
10 AM - 11 AM
AI and Grooming Your Business: Tools for the Future
Presented by Jordan Milgrom
Aviation Room Hall C
Discover how artificial intelligence is transforming the grooming industry—and how you can harness it to streamline operations, attract new clients, and elevate your business. In this forward-thinking seminar, grooming business strategist Jordan Milgrom dives into practical ways AI can support everything from appointment scheduling and customer communication to marketing, pricing strategies, and client retention.
Whether you're a solo groomer or managing a multi-groomer salon, Jordan will break down real-world tools, platforms, and automations that can help you save time, improve client experiences, and focus more on what you love—grooming.
This seminar is ideal for grooming professionals ready to embrace innovation and future-proof their business with smart, accessible technology.
Seminar Fee $85
11 AM - 12 PM
Hand Stripping 101
Presented by Jovi Wagner
Aviation Room B Hall 5
Join world renowned (and Canada's own) grooming expert Jovi Wagner for a foundational look at hand stripping. This class will break down coat types, techniques, tools, and timing-making the art of hand stripping more approachable for groomers at any stage. Learn how to preserve coat texture, maintain skin health, and achieve a polished, breed appropriate finish. Weather you're new to hand stripping or looking to build confidence, this is the perfect place to start!
Seminar Fee $85
12:30 PM - 1:30 PM
Contest Prep Seminar
Presented by Nadia Bongelli and Mackensie Murphy
Aviation Room B Hall 5
Step into the ring with confidence! Join award-winning competitors Nadia Bongelli and Mackensie Murphy as they share their proven strategies for grooming competition success. This seminar covers everything from selecting the right dog and organizing your prep schedule, to packing and planning with intention, setting goals, and presenting a polished, final look. With insights from two of the industry's top competitors, you'll gain the tools, tips, and mindset needed to elevate your performance and make every second count in and out of the ring.
Seminar Fee $85
1:30 PM - 2:30 PM
Best in Show Bichons
Presented by Lindsey Dicken
Aviation Room B Hall 5
Join Lindsey Dicken-former Groom Team USA gold medalist, celebrated muti best in show winner, and respected Bichon Frise breeder and exhibitor-for an in-depth look at grooming this powder puff breed to perfection. Lindsey will share her proven techniques for coat prep, product selection, sculpting the ideal head, and achieving balance and polish that define a winning Bichon. Weather you're stepping into the competition ring or refining your salon skills, this is a not to miss opportunity to learn from one of the most accomplished Bichon specialists in the world.
Seminar Fee $85
2:30 PM - 3:30 PM
Grooming for Structure
Presented by Victor Rosado
Aviation Room B Hall 5
Learn from one of the best in the industry-Victor Rosado, former Groom Team USA gold medalist and internationally recognized judge for both grooming competitions and conformation dog shows. In this seminar, Victor will guide you through the art of grooming with structure in mind, teaching you how to enhance each dog's natural anatomy through thoughtful, breed-appropriate grooming. Gain insight into canine conformation, balance, and proportion, and discover how to bring out the best min every dog-weather you're in the salon or on the stage.
Seminar Fee $85
3 PM - 4 PM
3:30 PM - 4:30 PM
30-Minute Poodle Spray-Up
Presented by Allison Alexander, Leading Edge Dog Show Academy
Aviation Room B Hall 5
Join internationally renowned grooming expert Allison Alexander for this fast-paced, informative seminar designed to elevate your spray-up skills—quickly and efficiently. In just 30 minutes, Allison will demonstrate her streamlined approach to achieving a polished, ring-ready spray-up on a poodle. Perfect for competitive groomers, aspiring show handlers, or professionals looking to sharpen their speed and technique, this session offers practical tips, product insights, and time-saving strategies straight from the Leading Edge Dog Show Academy.
Whether you're prepping for the ring or looking to refine your finishing touch, don't miss this opportunity to learn from one of the best in the business.
Seminar Fee $85
Saturday Seminars
9 AM - 10:30 AM
SKIN & COAT LEVEL 1
Presented by Chantel Hunt
Aviation Room A Hall 5
Build a strong foundation in skin and coat care with industry expert Chantel Hunt in this informative Level 1 seminar designed for groomers at any stage of their career. Understanding the health of a dog’s skin and coat is essential to delivering safe, effective, and high-quality grooms—and this session is your starting point.
Chantel will guide attendees through the basics of skin anatomy, coat types, and common skin conditions seen in the grooming salon. Learn how to assess the condition of the skin and coat, select the right products for various needs, and implement techniques that promote long-term health and client satisfaction.
Whether you're new to grooming or looking to reinforce your knowledge, this seminar provides practical, science-backed insights that will transform the way you approach every groom—starting from the skin outward.
Seminar Fee $85
OPEN BUSINESS
TBC
Aviation Room B Hall 5
Subject
9:30am-10:30am
Creative Approaches to Everyday Grooming
Presented by Victor Rosado
Aviation Room B Hall 5
Break out of the routine and reignite your creativity with Victor Rosado-former Groom Team USA gold medalist and international grooming and conformation judge. In this inspiring seminar, Victor will share practical and artistic ways to elevate your everyday pet grooms. Learn how to blend style with function, experiment with shapes and lines, and bring fresh energy into your salon work. Boost client satisfaction and dare to fall in love with grooming again. Learn how to keep your work exciting, rewarding, and anything but ordinary.
Seminar $85
10:30am-11:30am
Flawless Flow & Silhouette: The American Cocker Spaniel Show Trim
Presented by Mackensie Murphy
Aviation Room A Hall 5
Join Mackensie Murphy, multiple Best in Show winner and esteemed GroomTeam USA gold medalist, as she shares her expert techniques for mastering the elegant American Cocker Spaniel Show Trim. Known for her scissor work, artistry, and deep breed knowledge, Mackensie will guide you through every step of achieving that signature smooth flow, beautiful bevels , and breed-accurate silhouette.
In this live demo, she’ll cover everything from coat preparation and pattern placement to carding, blending, and scissoring techniques used at the highest level of competition. Learn the subtle details and finishing touches that make all the difference in the ring.
Whether you’re preparing for the show floor or just want to take your Cocker grooming to the next level, this is an unmissable opportunity to learn from one of the industry’s most decorated professionals.
Seminar $85
11:30am-12:30pm
Flawless Finishes
Presented by Jonathan David
Aviation Room A Hall 5
Join industry icon Jonathan David for a focused session on achieving clean lines, plush finishes, and perfect balance. Learn how to elevate your scissoring with expert tips on shear selection, body positioning, coat prep, and troubleshooting common challenges. Weather you're polishing your skills or aiming for the win in the ring, this class will take your technique to the next level.
Seminar $85
2:30 PM - 3:30 PM
MODERN
Presented by Lindsay Dicken
Aviation Room A Hall 5
Master the Modern Trim with Lindsay Dicken!
Join Lindsay Dicken, multi-award-winning stylist and esteemed member of GroomTeam USA, for an exclusive look into the art of the Modern Poodle Trim. Known for her flawless execution and eye for balance and detail, Lindsay will walk you through her step-by-step process to achieve a polished, stylish, and contest perfect version of the modern trim.
In this live demo, you’ll learn about structure, angulation, and how to bring out the elegance and personality of the poodle with smooth scissor work and proper placement. Whether you’re in the competition ring or the grooming salon, Lindsay’s techniques will help you elevate your grooms and deliver show-stopping results.
If you’re looking to sharpen your skills and bring a modern edge to your poodle trims, this is a seminar you won’t want to miss
Seminar Fee $85
1 PM - 2:30 PM
Pet Nutrition: Fueling Health from the Inside Out
Presented by The Kibble Coach
Aviation Room B Hall 5
Unlock the power of nutrition in your grooming practice and client care with this eye-opening seminar led by The Kibble Coach. Designed for groomers and pet professionals, this session explores the vital connection between diet, skin, and coat health—and how the right nutritional guidance can transform a pet’s overall well-being.
From decoding ingredient labels to understanding food sensitivities, raw vs. kibble, and supplementation, you'll gain practical knowledge to better support your clients and their pets. Learn how to identify signs of poor nutrition, communicate the benefits of dietary adjustments, and become a more trusted resource for your pet family clientele.
Whether you're in the grooming salon, retail space, or simply passionate about pet wellness, this seminar equips you with foundational nutrition insight to enhance every groom and every client relationship.
Seminar Fee $85
Sunday Seminars
9 AM - 10:30 AM
9 AM - 10:30 PM
Hand Stripping Technique with Victor Rosado
Presented by Victor Rosado
Aviation Room A Hall 5
Revolutionize Your Hand Stripping Technique with Victor Rosado!
Join Victor Rosado, renowned Hand Stripping Travel Team member of Groom Team USA, for an exclusive live demo that will transform the way you approach hand stripping.
Victor will unveil a fresh, innovative hand stripping method designed to elevate your everyday grooming. Discover how this technique can breathe new life into tired coats and expand your service offerings with professional results your clients will love.
Whether you’re new to hand stripping or looking to sharpen your skills, this is a can’t-miss opportunity to learn from one of the best in the industry!
Seminar $85
11 AM - 12:30 PM
Faces: Expression, Balance & Detail
Presented by Mackensie Murphy
Aviation Room A Hall 5
The face is the focal point of every groom—and getting it right requires precision, artistry, and a deep understanding of breed expression. In this focused seminar, award-winning competitive groomer and industry educator Mackensie Murphy breaks down the techniques and details that make a dog’s face truly stand out.
From sculpting soft pet trims to achieving crisp breed-specific profiles, Mackensie will guide attendees through balance, symmetry, angulation, and how to bring out the dog’s natural expression. Learn how to work with various coat types, select the right tools, and elevate your grooming with finishing touches that wow both clients and judges alike.
Perfect for salon groomers and show professionals alike, this seminar will sharpen your eye, refine your technique, and leave you more confident in delivering beautifully groomed faces—every time.
Seminar $85
11 AM - 12:30 PM
Skin & Coat Level 2
Presented by Chantel Hunt
Aviation Room B Hall 5
Take your knowledge of skin and coat care to the next level in Skin & Coat Level 2, an advanced seminar designed for groomers and pet professionals who are ready to go beyond the basics. Led by grooming educator and wellness advocate Chantel Hunt, this session dives deeper into complex skin conditions, chronic coat issues, and holistic approaches to long-term care.
Learn how to confidently assess and manage recurring skin problems, select targeted products for different coat types and sensitivities, and understand the underlying factors—such as stress, environment, and diet—that impact skin and coat health. Chantel will also cover grooming protocols for dogs with allergies, dermatitis, or compromised skin barriers.
Ideal for professionals seeking to expand their expertise, build client trust, and elevate the health standards of their grooming practice, this seminar equips you with the knowledge to groom smarter, safer, and with greater impact.
Seminar $85
1:30 PM - 2:30 PM
Flawless Fusion
Presented by Wynne Wong
Aviation Room A Hall 5
Step into the whimsical world of Asian Fusion with international grooming sensation and Groom Team Canada silver medalist Wynne Wong. In this seminar, Wynne will break down the art of creating stylish, exaggerated profiles that blend precision, cuteness, and flair. From plush muzzles to round legs and sculpted silhouettes, she’ll walk you through her approach to balance, proportion, and personality—hallmarks of the Asian Fusion style.
Perfect for groomers looking to expand their creative skills or add something playful to their everyday salon grooms, this class will inspire you to think outside the breed standard and push the boundaries of your grooming artistry.
Discover how to elevate your work with bold, expressive styles that turn everyday pets into head-turning masterpieces.
Seminar $85
2:30 PM - 3:30 PM
Built to Last
Presented by Nancy Bryson
Aviation Room A Hall 5
Join industry veteran Nancy Bryson for an honest and empowering seminar focused on building a sustainable, long-term career in grooming. With decades of hands-on experience, Nancy shares valuable insights on protecting your body, maintaining your passion, and adapting to the ever-changing landscape of the grooming world.
From ergonomics and work-life balance to mindset, boundaries, and career evolution, this seminar offers practical tools and hard-earned wisdom to help groomers avoid burnout and thrive at every stage of their journey.
Whether you're just starting out or looking to extend your career with strength and purpose, this class is a must.
Seminar $85
Our Sponsors
The Tru North Grooming Show is Canada’s premier event for pet grooming professionals. A vibrant three-day experience packed with exciting competitions, hands-on education, exclusive show specials, and opportunities to connect with fellow groomers from across the country.
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