Friday Seminars
9 AM - 4 PM, Aviation Room C Hall 5
PET FIRST AID CERTIFICATION
Presented by ST John Ambulance
PET FIRST AID and CPR Seminar
All Day Seminar and Workshop
Aviation Room C Hall 5
Pet first aid certification
Presented By St. John Ambulance
Pets are quickly becoming an integral part of the family. Having a pet is a huge responsibility; taking this course will enable participants with the proper skills to assist their pets when they are sick or injured. First aid is not a replacement for going to the vet, but handling emergency situations properly can help any owner recognize problems early and act on them quickly.
COURSE OVERVIEW INCLUDES - Poisons, Choking, Dehydration and Diarrhea, Animal Fights and Bites, Wounds and Infections, Artificial Respiration and CPR, Shock-Unconsciousness-Vomiting, Parasites, Insect Bites, Stings, Eye, Ear, Nose, Bone, Joint Injuries, Heat, Cold Injuries, Skunk Sprays, porcupine Quills and Seizures.
Register Here Seminar Fee $175
Pet first aid certification
9 AM - 10 AM, Aviation Room A Hall 5
BEYOND THE BRUSH - Preventing Burnout in the Grooming Salon
Presented by Mackensie Murphy
In a fast-paced, physically demanding industry, burnout is a challenge many groomers face-but it doesn't have to be the norm. Join Makensie Murphy as she shares real-world strategies for building a sustainable, fulfilling grooming career. From setting boundaries and managing client expectations to creating healthier routines and finding your spark again, this class is packed with practical advice and honest insight. This session is your reminder that taking care of yourself is just as important as taking care of your clients.
10 AM - 11 AM, Aviation Room Hall B
AI and Grooming Your Business: Tools for the Future
Presented by Jordan Milgrom
Discover how artificial intelligence is transforming the grooming industry—and how you can harness it to streamline operations, attract new clients, and elevate your business. In this forward-thinking seminar, grooming business strategist Jordan Milgrom dives into practical ways AI can support everything from appointment scheduling and customer communication to marketing, pricing strategies, and client retention.
Whether you're a solo groomer or managing a multi-groomer salon, Jordan will break down real-world tools, platforms, and automations that can help you save time, improve client experiences, and focus more on what you love—grooming.
This seminar is ideal for grooming professionals ready to embrace innovation and future-proof their business with smart, accessible technology.
11 AM - 12 PM, Aviation Room A Hall 5
Hand Stripping 101
Presented by Jovi Wagner
Join world renowned (and Canada's own) grooming expert Jovi Wagner for a foundational look at hand stripping. This class will break down coat types, techniques, tools, and timing-making the art of hand stripping more approachable for groomers at any stage. Learn how to preserve coat texture, maintain skin health, and achieve a polished, breed appropriate finish. Weather you're new to hand stripping or looking to build confidence, this is the perfect place to start!
11 AM - 12 PM, Aviation Room B Hall 5
OPAWZ INTRODUCTION TO COLOUR
OPAWZ: Creative Colour with Confidence Join OPAWZ—the industry leader in safe, vibrant pet grooming colour—for an exciting presentation led by a professional colour specialist. Discover the full range of OPAWZ products, get hands-on tips to refine your creative grooming techniques, and learn how to elevate your services with bold, beautiful results.
12:30 PM - 1:30 PM, Aviation Room A Hall 5
Contest Prep Seminar
Presented by Nadia Bongelli and Mackensie Murphy
Step into the ring with confidence! Join award-winning competitors Nadia Bongelli and Mackensie Murphy as they share their proven strategies for grooming competition success. This seminar covers everything from selecting the right dog and organizing your prep schedule, to packing and planning with intention, setting goals, and presenting a polished, final look. With insights from two of the industry's top competitors, you'll gain the tools, tips, and mindset needed to elevate your performance and make every second count in and out of the ring.
1:30 PM - 2:30 PM, Aviation Room B Hall 5
Best in Show Bichons
Presented by Lindsey Dicken
Join Lindsey Dicken-former Groom Team USA gold medalist, celebrated muti best in show winner, and respected Bichon Frise breeder and exhibitor-for an in-depth look at grooming this powder puff breed to perfection. Lindsey will share her proven techniques for coat prep, product selection, sculpting the ideal head, and achieving balance and polish that define a winning Bichon. Weather you're stepping into the competition ring or refining your salon skills, this is a not to miss opportunity to learn from one of the most accomplished Bichon specialists in the world.
2:30 PM - 3:30 PM, Aviation Room A Hall 5
Grooming for Structure
Presented by Jonathan David
How Structure and Anatomy Affect Your Grooming presented by Jonathan David - Structure and anatomy affect the balance and proportion of all dogs, so groomers sometimes need to “camouflage groom” or hide faults in the coats. This session will cover common structural faults encountered every day and how to hide them to bring out the best features for a beautifully finished groom.
3:30 PM - 4:30 PM, Aviation Room B Hall 5
30-Minute Poodle Spray-Up
Presented by Allison Alexander, Leading Edge Dog Show Academy
Join internationally renowned grooming expert Allison Alexander for this fast-paced, informative seminar designed to elevate your spray-up skills—quickly and efficiently. In just 30 minutes, Allison will demonstrate her streamlined approach to achieving a polished, ring-ready spray-up on a poodle. Perfect for competitive groomers, aspiring show handlers, or professionals looking to sharpen their speed and technique, this session offers practical tips, product insights, and time-saving strategies straight from the Leading Edge Dog Show Academy.
Whether you're prepping for the ring or looking to refine your finishing touch, don't miss this opportunity to learn from one of the best in the business.
Saturday Seminars
9 AM - 10:30 AM, Aviation Room A Hall 5
SKIN & COAT LEVEL 1
Presented by Chantel Hunt - Sponsor by by UKAL Canada
Build a strong foundation in skin and coat care with industry expert Chantel Hunt in this informative Level 1 seminar designed for groomers at any stage of their career. Understanding the health of a dog’s skin and coat is essential to delivering safe, effective, and high-quality grooms—and this session is your starting point.
Chantel will guide attendees through the basics of skin anatomy, coat types, and common skin conditions seen in the grooming salon. Learn how to assess the condition of the skin and coat, select the right products for various needs, and implement techniques that promote long-term health and client satisfaction.
Whether you're new to grooming or looking to reinforce your knowledge, this seminar provides practical, science-backed insights that will transform the way you approach every groom—starting from the skin outward.
9:30 AM - 10:30 PM, Aviation Room B Hall 5
CREATIVE APPROACHES TO EVERYDAY GROOMING
Presented by Victor Rosado
Break out of the routine and reignite your creativity with Victor Rosado-former Groom Team USA gold medalist and international grooming and conformation judge. In this inspiring seminar, Victor will share practical and artistic ways to elevate your everyday pet grooms. Learn how to blend style with function, experiment with shapes and lines, and bring fresh energy into your salon work. Boost client satisfaction and dare to fall in love with grooming again. Learn how to keep your work exciting, rewarding, and anything but ordinary.
11:30 AM - 12:30 PM, Aviation Room B Hall 5
FLAWLESS FINISHES
Presented by Jonathan David
Join industry icon Jonathan David for a focused session on achieving clean lines, plush finishes, and perfect balance. Learn how to elevate your scissoring with expert tips on shear selection, body positioning, coat prep, and troubleshooting common challenges. Weather you're polishing your skills or aiming for the win in the ring, this class will take your technique to the next level.
12:30 PM - 1:30 PM, Aviation Room A Hall 5
ASIAN FUSION
Presented by Wynne Wong
Wynne Wong’s Asian Fusion seminar at the Tru North Grooming Show is a celebration of creativity, technique, and global influence in modern grooming. Known for her masterful ability to blend Eastern and Western grooming styles, Wynne will guide attendees through the philosophy and artistry behind the Asian Fusion aesthetic. From soft, rounded contours to youthful, animated expressions, this seminar will explore how groomers can create charming, stylized looks that stand out in today’s competitive grooming world.
Throughout the seminar, Wynne will demonstrate on a live model, walking attendees through every stage of the groom—from shaping and scissoring to finishing techniques. With a focus on expression and balance, she’ll share insights into crafting the iconic teddy-bear face and how to adapt Asian Fusion elements across a variety of coat types and breeds. Attendees will gain a deep understanding of how subtle changes in line, texture, and proportion can transform an everyday groom into a visually captivating masterpiece.
This seminar is designed for groomers looking to elevate their creative approach and expand their skill set. Whether you’re new to Asian Fusion or seeking to refine your technique, Wynne’s guidance will provide both the inspiration and the practical tools to bring this style into your grooming repertoire. It’s a rare opportunity to learn directly from one of Canada’s leading grooming educators and take your artistry to the next level.
1:30 PM - 2:30 PM, Aviation Room B Hall 5
Creative Finishing Touches for the Holidays
Presented by Nancy Bryson
Nancy Bryson brings her flair for festive creativity to the Tru North Grooming Show with her seminar, Creative Finishing Touches. Just in time for the holiday season, Nancy will demonstrate how to elevate your everyday grooms with simple, cost-effective embellishments that deliver maximum impact. From seasonal accessories to clever grooming flourishes, she’ll show you how to make pets stand out in style—without adding hours to your schedule or stress to your workflow.
With Christmas just around the corner, this seminar is all about adding that extra sparkle your clients will love. Nancy’s techniques are designed to be both time-efficient and budget-friendly, making them perfect for busy grooming salons looking to spread holiday cheer while maintaining efficiency. Attendees will leave with practical tips and ready-to-use ideas to help create memorable, photo-ready grooms that bring smiles to pet parents and joy to their four-legged companions.
Whether you're looking to impress longtime clients or attract new ones during the bustling festive season, Nancy’s expert guidance will give you the tools and confidence to finish every groom with a touch of holiday magic.
1:30 PM - 2:30 PM, Aviation Room C Hall 5
FLAWLESS FLOW & SILHOUETTE: AMERICAN COCKER SPANIEL SHOW TRIM
Presented by Mackensie Murphy
Join Mackensie Murphy, multiple Best in Show winner and esteemed GroomTeam USA gold medalist, as she shares her expert techniques for mastering the elegant American Cocker Spaniel Show Trim. Known for her scissor work, artistry, and deep breed knowledge, Mackensie will guide you through every step of achieving that signature smooth flow, beautiful bevels , and breed-accurate silhouette.
In this live demo, she’ll cover everything from coat preparation and pattern placement to carding, blending, and scissoring techniques used at the highest level of competition. Learn the subtle details and finishing touches that make all the difference in the ring.
Whether you’re preparing for the show floor or just want to take your Cocker grooming to the next level, this is an unmissable opportunity to learn from one of the industry’s most decorated professionals.
2:30 PM - 3:30 PM, Aviation Room A Hall 5
MODERN FINISHES - Master the Modern Trim
Presented by Lindsay Dicken
Master the Modern Trim with Lindsay Dicken!
Join Lindsay Dicken, multi-award-winning stylist and esteemed member of GroomTeam USA, for an exclusive look into the art of the Modern Poodle Trim. Known for her flawless execution and eye for balance and detail, Lindsay will walk you through her step-by-step process to achieve a polished, stylish, and contest perfect version of the modern trim.
In this live demo, you’ll learn about structure, angulation, and how to bring out the elegance and personality of the poodle with smooth scissor work and proper placement. Whether you’re in the competition ring or the grooming salon, Lindsay’s techniques will help you elevate your grooms and deliver show-stopping results.
If you’re looking to sharpen your skills and bring a modern edge to your poodle trims, this is a seminar you won’t want to miss.
2:30 PM - 3:30 PM, Aviation Room B Hall 5
BUILT TO LAST
Presented by Nancy Bryson
Join industry veteran Nancy Bryson for an honest and empowering seminar focused on building a sustainable, long-term career in grooming. With decades of hands-on experience, Nancy shares valuable insights on protecting your body, maintaining your passion, and adapting to the ever-changing landscape of the grooming world. From ergonomics and work-life balance to mindset, boundaries, and career evolution, this seminar offers practical tools and hard-earned wisdom to help groomers avoid burnout and thrive at every stage of their journey. Whether you're just starting out or looking to extend your career with strength and purpose, this class is a must.
Sunday Seminars
9 AM - 10:30 AM, Aviation Room A Hall 5
MASTERING THE MINIATURE SCHNAUZER
Presented by Victor Rosado
Step into the ring with world-renowned groomer, educator, and judge Victor Rosado as he shares his expertise on one of the most iconic and technical breeds in the grooming world — the Miniature Schnauzer.
In this seminar, Victor will break down the key elements that define the breed’s unmistakable look — from coat preparation and texture management to balance, outline, and breed expression. Learn how to refine your pattern placement, elevate your furnishings, and bring structure and symmetry to your groom while staying true to the breed standard.
Whether you’re a competitor, breeder, or pet stylist looking to sharpen your skills, this class offers invaluable insight from one of the industry’s most respected professionals.
11 AM - 12:30 PM, Aviation Room B Hall 5
SKIN & COAT LEVEL 2
Presented by Chantel Hunt - Sponsored by UKAL Canada
Take your knowledge of skin and coat care to the next level in Skin & Coat Level 2, an advanced seminar designed for groomers and pet professionals who are ready to go beyond the basics. Led by grooming educator and wellness advocate Chantel Hunt, this session dives deeper into complex skin conditions, chronic coat issues, and holistic approaches to long-term care.
Learn how to confidently assess and manage recurring skin problems, select targeted products for different coat types and sensitivities, and understand the underlying factors—such as stress, environment, and diet—that impact skin and coat health. Chantel will also cover grooming protocols for dogs with allergies, dermatitis, or compromised skin barriers.
Ideal for professionals seeking to expand their expertise, build client trust, and elevate the health standards of their grooming practice, this seminar equips you with the knowledge to groom smarter, safer, and with greater impact.
11:00 AM-12:00 PM, Aviation Room A Hall 5
FACES EXPRESSION, BALANCE & DETAIL
Presented by Mackensie Murphy
The face is the focal point of every groom—and getting it right requires precision, artistry, and a deep understanding of breed expression. In this focused seminar, award-winning competitive groomer and industry educator Mackensie Murphy breaks down the techniques and details that make a dog’s face truly stand out.
From sculpting soft pet trims to achieving crisp breed-specific profiles, Mackensie will guide attendees through balance, symmetry, angulation, and how to bring out the dog’s natural expression. Learn how to work with various coat types, select the right tools, and elevate your grooming with finishing touches that wow both clients and judges alike.
Perfect for salon groomers and show professionals alike, this seminar will sharpen your eye, refine your technique, and leave you more confident in delivering beautifully groomed faces—every time.
1:30 PM - 2:30 PM, Aviation Room A Hall 5
FLAWLESS FUSION
Presented by Wynne Wong
Step into the whimsical world of Asian Fusion with international grooming sensation and Groom Team Canada silver medalist Wynne Wong. In this seminar, Wynne will break down the art of creating stylish, exaggerated profiles that blend precision, cuteness, and flair. From plush muzzles to round legs and sculpted silhouettes, she’ll walk you through her approach to balance, proportion, and personality—hallmarks of the Asian Fusion style.
Perfect for groomers looking to expand their creative skills or add something playful to their everyday salon grooms, this class will inspire you to think outside the breed standard and push the boundaries of your grooming artistry.
Discover how to elevate your work with bold, expressive styles that turn everyday pets into head-turning masterpieces.
2:30 PM - 3:30 PM, Aviation Room B Hall 5
PET NUTRITION: Fueling Health from the Inside Out
Presented by The Kibble Coach
Unlock the power of nutrition in your grooming practice and client care with this eye-opening seminar led by The Kibble Coach. Designed for groomers and pet professionals, this session explores the vital connection between diet, skin, and coat health—and how the right nutritional guidance can transform a pet’s overall well-being.
From decoding ingredient labels to understanding food sensitivities, raw vs. kibble, and supplementation, you'll gain practical knowledge to better support your clients and their pets. Learn how to identify signs of poor nutrition, communicate the benefits of dietary adjustments, and become a more trusted resource for your pet family clientele.
Whether you're in the grooming salon, retail space, or simply passionate about pet wellness, this seminar equips you with foundational nutrition insight to enhance every groom and every client relationship.
Our Sponsors
The Tru North Grooming Show is Canada’s premier event for pet grooming professionals. A vibrant three-day experience packed with exciting competitions, hands-on education, exclusive show specials, and opportunities to connect with fellow groomers from across the country.
Copyright Tru North Grooming Show Canada. All Right are Reserved. 2025