Seminar Schedule

Tru North Grooming Show 2026 - April 3-5

Sharpen Your Skills. Expand Your Knowledge.

Expert-led sessions designed to elevate your grooming career.

Friday April 3rd Seminars

9:00am-10:30am -Wynne Wong presents "The Teddy Bear Head"head"

Join renowned groomer and educator Wynne Wong for a 1.5-hour hands-on seminar focused on creating the classic Teddy Bear Head—a soft, balanced style beloved by pet owners and groomers alike.

Wynne will demonstrate key techniques for achieving roundness, symmetry, and smooth transitions, with an emphasis on practical, salon-ready methods. A model dog head is included with your seminar purchase, allowing participants to follow along and practice in real time.

Perfect for groomers looking to refine their finishing skills and elevate everyday pet trims.

**Model dog head is included in a-la-carte purchase of this seminar. If you are purchasing a seminar package, an additional $40 will be invoiced separately for the cost of the model dog.**

Register Here

10:00am-11:00am -Teri DiMarino presents "Brings on the Brachycephalic Breeds"

Anybody who has been “in dogs” for any period of time knows what a brachycephalic breed is. These dogs have short muzzles and broad heads and include such popular breeds as English Bulldogs, Boston Terriers and Shih Tzu’s, to name a few. These breeds come with their own set of issues that can cause problems, especially in the grooming process. They can have breathing problems, they do not handle heat well and those facial wrinkles need special care to keep them clean. Just washing the face of one of these breeds can be a challenge! Teri will focus on some of the problems unique to these breeds and how we can overcome these issues in the salon, sending out a clean, well-groomed dog with a sweet looking and smelling face.

Register Here

11:30am-12:30pm -Anne Francis presents "Doodle Grooming with Snap on Combs"

Top competitor and GroomTeam USA member Anne Francis shares how snap-on combs can streamline everyday pet trims without sacrificing quality. In this practical seminar, Anne covers time-saving techniques for setting lines, blending efficiently, and achieving consistent, salon-ready results.

Perfect for groomers looking to work smarter—whether you’re new to snap-on combs or refining your technique.

Register Here

1:00pm-2:00pm -Alyssa Kasiba presents "Abstract Art"

Elegant Design Through Form & Line Abstract design is the art of balance—where elegance, restraint, and deliberate technique create impact through delicate charm rather than excess. Join international award-winning groomer Alyssa Kasiba for a refined look at building modern abstract designs using coat carving and line work to create intentional form and line. Alyssa will demonstrate how to add flow, structure, and contrast without going overboard—whether creating full competition designs or introducing subtle creative accents into everyday pet trims. This class is ideal for groomers looking to elevate their work with confidence, clarity, and polished execution—no dye required.

Register Here

2:00pm-3:00pm -Marnie Matheson presents "From Passion to Paycheck: The Business of Grooming"

This practical business seminar is designed for groomers at every stage—self-employed, salon owners, employees, or home-based professionals. Marnie breaks down the core foundations shared by successful grooming businesses, focusing on pricing from your true bottom line, setting realistic financial goals, and making informed decisions that support both sustainability and quality of life.

Topics include pricing strategy, taxes, and understanding how money flows through a grooming business. With decades of real-world experience, Marnie delivers clarity, honesty, and encouragement—empowering groomers to build a business model that truly works for them

Register Here

2:00pm-4:00pm -Wynne Wong presents "Scissoring Foundations: Control, Shape and Finish"

This 2-hour hands-on scissoring class with Wynne Wong focuses on building precision, control, and confidence through practical technique. Using a model dog leg provided with your seminar ticket, participants will work step-by-step to refine scissor handling, line setting, and smooth, balanced finishes.

Wynne will break down body mechanics, scissor selection, and movement to help groomers achieve cleaner results with greater efficiency. Emphasis is placed on repeatable, salon-ready techniques that translate directly to everyday grooming.

Ideal for groomers looking to strengthen their scissoring skills, improve finish quality, and gain greater confidence behind the shears.

**Model dog prop is included in a-la-carte purchase of this seminar. If you are purchasing a seminar package, an additional $40 will be invoiced separately for the cost of the model dog.**

Register Here

3:30pm-4:30pm -Shannon Tupes presents "Conflict to Connection: Mastering Client Communication"

Managing difficult client interactions is one of the most challenging parts of grooming. In this seminar, Shannon Tupes shares practical, real-world strategies for handling tough conversations with confidence and professionalism. Learn how to set clear, realistic expectations, communicate boundaries effectively, and build trust from the very first interaction.

This session focuses on shifting relationships through better communication—helping groomers turn challenging clients into loyal, long-term supporters. Attendees will leave with tools they can apply immediately to create smoother appointments, stronger client relationships, and a more positive salon environment.

Register Here

9 AM - 4 PM, Aviation Room C Hall 5

PET FIRST AID CERTIFICATION

Presented by ST John Ambulance

PET FIRST AID and CPR Seminar

All Day Seminar and Workshop

Aviation Room C Hall 5

Pet first aid certification

Presented By St. John Ambulance

Pets are quickly becoming an integral part of the family. Having a pet is a huge responsibility; taking this course will enable participants with the proper skills to assist their pets when they are sick or injured. First aid is not a replacement for going to the vet, but handling emergency situations properly can help any owner recognize problems early and act on them quickly.

COURSE OVERVIEW INCLUDES - Poisons, Choking, Dehydration and Diarrhea, Animal Fights and Bites, Wounds and Infections, Artificial Respiration and CPR, Shock-Unconsciousness-Vomiting, Parasites, Insect Bites, Stings, Eye, Ear, Nose, Bone, Joint Injuries, Heat, Cold Injuries, Skunk Sprays, porcupine Quills and Seizures.

Register Here Seminar Fee $175

Pet first aid certification

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9 AM - 10 AM, Aviation Room A Hall 5

BEYOND THE BRUSH - Preventing Burnout in the Grooming Salon

Presented by Mackensie Murphy

In a fast-paced, physically demanding industry, burnout is a challenge many groomers face-but it doesn't have to be the norm. Join Makensie Murphy as she shares real-world strategies for building a sustainable, fulfilling grooming career. From setting boundaries and managing client expectations to creating healthier routines and finding your spark again, this class is packed with practical advice and honest insight. This session is your reminder that taking care of yourself is just as important as taking care of your clients.

Register Here Seminar Fee $85

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10 AM - 11 AM, Aviation Room Hall B

AI and Grooming Your Business: Tools for the Future
Presented by Jordan Milgrom

Discover how artificial intelligence is transforming the grooming industry—and how you can harness it to streamline operations, attract new clients, and elevate your business. In this forward-thinking seminar, grooming business strategist Jordan Milgrom dives into practical ways AI can support everything from appointment scheduling and customer communication to marketing, pricing strategies, and client retention.

Whether you're a solo groomer or managing a multi-groomer salon, Jordan will break down real-world tools, platforms, and automations that can help you save time, improve client experiences, and focus more on what you love—grooming.

This seminar is ideal for grooming professionals ready to embrace innovation and future-proof their business with smart, accessible technology.

Register Herer Seminar Fee $85

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11 AM - 12 PM, Aviation Room A Hall 5

Hand Stripping 101

Presented by Jovi Wagner

Join world renowned (and Canada's own) grooming expert Jovi Wagner for a foundational look at hand stripping. This class will break down coat types, techniques, tools, and timing-making the art of hand stripping more approachable for groomers at any stage. Learn how to preserve coat texture, maintain skin health, and achieve a polished, breed appropriate finish. Weather you're new to hand stripping or looking to build confidence, this is the perfect place to start!

Register Here Seminar Fee $85

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11 AM - 12 PM, Aviation Room B Hall 5

OPAWZ INTRODUCTION TO COLOUR

OPAWZ: Creative Colour with Confidence Join OPAWZ—the industry leader in safe, vibrant pet grooming colour—for an exciting presentation led by a professional colour specialist. Discover the full range of OPAWZ products, get hands-on tips to refine your creative grooming techniques, and learn how to elevate your services with bold, beautiful results.

Register Here Seminar Fee $25

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12:30 PM - 1:30 PM, Aviation Room A Hall 5

Contest Prep Seminar

Presented by Nadia Bongelli and Mackensie Murphy

Step into the ring with confidence! Join award-winning competitors Nadia Bongelli and Mackensie Murphy as they share their proven strategies for grooming competition success. This seminar covers everything from selecting the right dog and organizing your prep schedule, to packing and planning with intention, setting goals, and presenting a polished, final look. With insights from two of the industry's top competitors, you'll gain the tools, tips, and mindset needed to elevate your performance and make every second count in and out of the ring.

Register Here Seminar Fee $85

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1:30 PM - 2:30 PM, Aviation Room B Hall 5

Best in Show Bichons

Presented by Lindsey Dicken

Join Lindsey Dicken-former Groom Team USA gold medalist, celebrated muti best in show winner, and respected Bichon Frise breeder and exhibitor-for an in-depth look at grooming this powder puff breed to perfection. Lindsey will share her proven techniques for coat prep, product selection, sculpting the ideal head, and achieving balance and polish that define a winning Bichon. Weather you're stepping into the competition ring or refining your salon skills, this is a not to miss opportunity to learn from one of the most accomplished Bichon specialists in the world.

Register Here Seminar Fee $85

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2:30 PM - 3:30 PM, Aviation Room A Hall 5

Grooming for Structure

Presented by Jonathan David

How Structure and Anatomy Affect Your Grooming presented by Jonathan David - Structure and anatomy affect the balance and proportion of all dogs, so groomers sometimes need to “camouflage groom” or hide faults in the coats. This session will cover common structural faults encountered every day and how to hide them to bring out the best features for a beautifully finished groom.


Registration Here Seminar Fee $85

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3:30 PM - 4:30 PM, Aviation Room B Hall 5

30-Minute Poodle Spray-Up
Presented by Allison Alexander, Leading Edge Dog Show Academy

Join internationally renowned grooming expert Allison Alexander for this fast-paced, informative seminar designed to elevate your spray-up skills—quickly and efficiently. In just 30 minutes, Allison will demonstrate her streamlined approach to achieving a polished, ring-ready spray-up on a poodle. Perfect for competitive groomers, aspiring show handlers, or professionals looking to sharpen their speed and technique, this session offers practical tips, product insights, and time-saving strategies straight from the Leading Edge Dog Show Academy.

Whether you're prepping for the ring or looking to refine your finishing touch, don't miss this opportunity to learn from one of the best in the business.

Register Here Seminar Fee $85

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Saturday April 4th Seminars

9:00am-10:00am -Shannon Tupes presents "Efficient Grooming: Maximize Style, Minimize Time"head"

Time is money in the grooming salon, and small inefficiencies can quickly add up. In this demonstration, Shannon Tupes shares practical strategies to help you groom smarter, not harder—streamlining your process while maintaining consistency, quality, and style.

Learn how to improve workflow, reduce wasted steps, and create polished trims more efficiently without compromising your standards. This session focuses on real-world techniques that can be applied immediately to help you work faster, stay organized, and produce consistent, high-quality results.

Register Here

10:00am-11:00am -Lorna Phillips presents "Schnauzer 101"

The Miniature Schnauzer is a breed built on structure, balance, and purpose—but grooming it correctly starts with understanding why it looks the way it does.

In Schnauzer 101, Lorna Phillips breaks down the essentials of proper Schnauzer grooming, from correct outline and proportions to coat preparation and basic trim concepts. This seminar is designed to give groomers a strong foundation in breed fundamentals, helping you recognize correct structure, avoid common mistakes, and create a clean, balanced Schnauzer silhouette.

Whether you’re new to the breed or looking to refine your basics, this class will strengthen your understanding of Schnauzer grooming and set you up for more confident, consistent results in the salon or ring.

Register Here

12:00pm-1:00pm -Melissa Abbott presents "Standing for Success"

A calm, cooperative pet makes every groom better — improving finish quality, efficiency, profitability, and your own well-being in the salon.

In this one-hour seminar, Melissa Abbott shares practical, real-world techniques for building cooperation on the grooming table. Designed for professional groomers working with everyday pets of all temperaments, this class focuses on teaching dogs to stand calmly and confidently throughout the grooming process.

You’ll learn effective handling, positioning, and training-inspired strategies that reduce movement, improve balance, and create safer, more efficient grooms — without force or frustration. These methods are easy to apply immediately and are tailored to real salon scenarios.

Register Here

1:00pm-2:00pm -Anne Francis presents "Its a Snap! Snap on Combs to Simply your Everyday Grooming"

Top competitor and GroomTeam USA member Anne Francis shares how snap-on combs can streamline everyday pet trims without sacrificing quality. In this practical seminar, Anne covers time-saving techniques for setting lines, blending efficiently, and achieving consistent, salon-ready results.

Perfect for groomers looking to work smarter—whether you’re new to snap-on combs or refining your technique.

Register Here

1:30pm-2:30pm -Nadia Bongelli presents "Beautiful Bedlingtons"

The Bedlington Terrier is a breed defined by elegance, balance, and precision. In this in-depth seminar, Nadia Bongelli breaks down the essential elements of correct Bedlington grooming, focusing on structure, proportion, and breed expression.

Attendees will gain a clear understanding of outline, angulation, and coat preparation, along with trimming techniques that enhance the breed’s distinctive silhouette.

Register Here

2:00pm-3:00pm -Marnie Matheson presents "Mastering the Soft-Coated Wheaten Terrier: Structure, Coat and Correct Finish"

The Soft-Coated Wheaten Terrier is a breed that demands both technical skill and thoughtful interpretation. In this in-depth grooming seminar, internationally recognized stylist and educator Marnie Mathison shares decades of hands-on experience working with one of the industry’s most misunderstood and challenging coats.

Designed for professional groomers at all stages of their careers, this seminar focuses on understanding the Wheaten standard from show trim to the conventional pet length while keeping the integriy of the breed standard. Marnie breaks down correct structure, balance, and proportion, while addressing common coat challenges such as matting, thinning, and coat damage.

Attendees will learn practical approaches to coat preparation, trimming techniques that enhance breed type while remaining realistic for salon environments. Emphasis is placed on adapting techniques to suit individual dogs, client expectations, and coat condition without compromising the essence of the breed.

Known for her clear, honest teaching style and keen eye for detail, Marnie combines strong fundamentals with real-world application. This seminar goes beyond the show trim to help groomers build confidence, improve efficiency, and achieve consistent, polished results on Wheaten clients.

Whether you groom Wheatens regularly or want to refine your approach to challenging coat types, this session offers valuable insight, practical guidance, and a deeper understanding of what makes a truly well-finished Soft-Coated Wheaten Terrier.

Register Here

3:00pm-4:30pm -Michelle Skinner presents "Unlocking Excellence in Dog Grooming"

This dynamic 1.5-hour seminar is designed for groomers of all levels and explores the grooming process from start to finish. Attendees will gain practical insight into client communication, pricing strategies, and efficient salon practices, alongside demonstrations of modern grooming techniques.

Learn how to create stylish, well-balanced trims that meet both client expectations and pet needs, while maintaining safety, consistency, and efficiency. Whether refining everyday skills or exploring the world of competition grooming, this session offers valuable tools to support growth and confidence in the grooming industry

Register Here

9 AM - 10:30 AM, Aviation Room A Hall 5

SKIN & COAT LEVEL 1

Presented by Chantel Hunt - Sponsor by by UKAL Canada

Build a strong foundation in skin and coat care with industry expert Chantel Hunt in this informative Level 1 seminar designed for groomers at any stage of their career. Understanding the health of a dog’s skin and coat is essential to delivering safe, effective, and high-quality grooms—and this session is your starting point.

Chantel will guide attendees through the basics of skin anatomy, coat types, and common skin conditions seen in the grooming salon. Learn how to assess the condition of the skin and coat, select the right products for various needs, and implement techniques that promote long-term health and client satisfaction.

Whether you're new to grooming or looking to reinforce your knowledge, this seminar provides practical, science-backed insights that will transform the way you approach every groom—starting from the skin outward.

Register Here Seminar $85

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9:30 AM - 10:30 PM, Aviation Room B Hall 5

CREATIVE APPROACHES TO EVERYDAY GROOMING

Presented by Victor Rosado

Break out of the routine and reignite your creativity with Victor Rosado-former Groom Team USA gold medalist and international grooming and conformation judge. In this inspiring seminar, Victor will share practical and artistic ways to elevate your everyday pet grooms. Learn how to blend style with function, experiment with shapes and lines, and bring fresh energy into your salon work. Boost client satisfaction and dare to fall in love with grooming again. Learn how to keep your work exciting, rewarding, and anything but ordinary.

Register Here Seminar $85

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11:30 AM - 12:30 PM, Aviation Room B Hall 5

FLAWLESS FINISHES

Presented by Jonathan David

Join industry icon Jonathan David for a focused session on achieving clean lines, plush finishes, and perfect balance. Learn how to elevate your scissoring with expert tips on shear selection, body positioning, coat prep, and troubleshooting common challenges. Weather you're polishing your skills or aiming for the win in the ring, this class will take your technique to the next level.

Register Here Seminar $85

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12:30 PM - 1:30 PM, Aviation Room A Hall 5

ASIAN FUSION

Presented by Wynne Wong

Wynne Wong’s Asian Fusion seminar at the Tru North Grooming Show is a celebration of creativity, technique, and global influence in modern grooming. Known for her masterful ability to blend Eastern and Western grooming styles, Wynne will guide attendees through the philosophy and artistry behind the Asian Fusion aesthetic. From soft, rounded contours to youthful, animated expressions, this seminar will explore how groomers can create charming, stylized looks that stand out in today’s competitive grooming world.

Throughout the seminar, Wynne will demonstrate on a live model, walking attendees through every stage of the groom—from shaping and scissoring to finishing techniques. With a focus on expression and balance, she’ll share insights into crafting the iconic teddy-bear face and how to adapt Asian Fusion elements across a variety of coat types and breeds. Attendees will gain a deep understanding of how subtle changes in line, texture, and proportion can transform an everyday groom into a visually captivating masterpiece.

This seminar is designed for groomers looking to elevate their creative approach and expand their skill set. Whether you’re new to Asian Fusion or seeking to refine your technique, Wynne’s guidance will provide both the inspiration and the practical tools to bring this style into your grooming repertoire. It’s a rare opportunity to learn directly from one of Canada’s leading grooming educators and take your artistry to the next level.

Register Here Seminar $85

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1:30 PM - 2:30 PM, Aviation Room B Hall 5

Creative Finishing Touches for the Holidays

Presented by Nancy Bryson

Nancy Bryson brings her flair for festive creativity to the Tru North Grooming Show with her seminar, Creative Finishing Touches. Just in time for the holiday season, Nancy will demonstrate how to elevate your everyday grooms with simple, cost-effective embellishments that deliver maximum impact. From seasonal accessories to clever grooming flourishes, she’ll show you how to make pets stand out in style—without adding hours to your schedule or stress to your workflow.

With Christmas just around the corner, this seminar is all about adding that extra sparkle your clients will love. Nancy’s techniques are designed to be both time-efficient and budget-friendly, making them perfect for busy grooming salons looking to spread holiday cheer while maintaining efficiency. Attendees will leave with practical tips and ready-to-use ideas to help create memorable, photo-ready grooms that bring smiles to pet parents and joy to their four-legged companions.

Whether you're looking to impress longtime clients or attract new ones during the bustling festive season, Nancy’s expert guidance will give you the tools and confidence to finish every groom with a touch of holiday magic.

Register Here Seminar $85

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1:30 PM - 2:30 PM, Aviation Room C Hall 5

FLAWLESS FLOW & SILHOUETTE: AMERICAN COCKER SPANIEL SHOW TRIM

Presented by Mackensie Murphy

Join Mackensie Murphy, multiple Best in Show winner and esteemed GroomTeam USA gold medalist, as she shares her expert techniques for mastering the elegant American Cocker Spaniel Show Trim. Known for her scissor work, artistry, and deep breed knowledge, Mackensie will guide you through every step of achieving that signature smooth flow, beautiful bevels , and breed-accurate silhouette.

In this live demo, she’ll cover everything from coat preparation and pattern placement to carding, blending, and scissoring techniques used at the highest level of competition. Learn the subtle details and finishing touches that make all the difference in the ring. 

Whether you’re preparing for the show floor or just want to take your Cocker grooming to the next level, this is an unmissable opportunity to learn from one of the industry’s most decorated professionals.

Register Here Seminar $85

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2:30 PM - 3:30 PM, Aviation Room A Hall 5

MODERN FINISHES - Master the Modern Trim

Presented by Lindsay Dicken

Master the Modern Trim with Lindsay Dicken!

Join Lindsay Dicken, multi-award-winning stylist and esteemed member of GroomTeam USA, for an exclusive look into the art of the Modern Poodle Trim. Known for her flawless execution and eye for balance and detail, Lindsay will walk you through her step-by-step process to achieve a polished, stylish, and contest perfect version of the modern trim.

In this live demo, you’ll learn about structure, angulation, and how to bring out the elegance and personality of the poodle with smooth scissor work and proper placement. Whether you’re in the competition ring or the grooming salon, Lindsay’s techniques will help you elevate your grooms and deliver show-stopping results.

If you’re looking to sharpen your skills and bring a modern edge to your poodle trims, this is a seminar you won’t want to miss.

Register Here Seminar $85

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2:30 PM - 3:30 PM, Aviation Room B Hall 5

BUILT TO LAST

Presented by Nancy Bryson

Join industry veteran Nancy Bryson for an honest and empowering seminar focused on building a sustainable, long-term career in grooming. With decades of hands-on experience, Nancy shares valuable insights on protecting your body, maintaining your passion, and adapting to the ever-changing landscape of the grooming world. From ergonomics and work-life balance to mindset, boundaries, and career evolution, this seminar offers practical tools and hard-earned wisdom to help groomers avoid burnout and thrive at every stage of their journey. Whether you're just starting out or looking to extend your career with strength and purpose, this class is a must.

Register Here Seminar Fee $85

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Sunday April 5th Seminars

9:00am-10:00am -Teri DiMarino presents "Grooming the Geriatric Pet"head"

The years have not been kind to your client. What was once a bouncing, friendly, face-licking furball has turned into a fragile, senile senior. His arthritis has him in almost constant pain & all he wants is to be left alone. But his hair still grows, and the owner will trust him with no one else, as you’ve been grooming him since he was a puppy.

As the former owner and operator of a salon in South Florida, Teri specialized in the geriatric pet (AND owner) and became adept in handling situations unique to this type of client. She will examine handling techniques to avoid the anxiety often associated with the older pet and help you recognize and deal with health-related problems and the owners denial of their pets age and condition.

Register Here

9:00am-10:00am -Nancy Bryson presents "Braiding and More" \d"

Discover how to elevate your grooming services with eye-catching creative details clients love. Nancy Bryson will cover braiding techniques, innovative use of elastics, extensions, feathers, and bling, along with quick, temporary color applications. Learn how to create special-occasion add-ons that stand out, boost visibility, and increase revenue plus practical tips on pricing, exposure, and marketing these services for maximum impact.

Register Here

10:00am-11:00am -Alyssa Kasiba presents "Wild at Heart Fast Animal Prints"

Fast & Temporary Animal Prints Animal prints are a timeless design element that instantly elevates a look, whether used as a subtle accent or a bold statement. Join award-winning creative groomer Alyssa Kasiba for a high-impact class focused on creating clean, modern animal prints using temporary color products. Drawing from her international competition experience, multiple industry awards, and national television appearances, Alyssa breaks down efficient techniques, smart placement, and product and tool choices that make these designs fast, approachable, and highly marketable. This class is designed to help groomers confidently offer eye-catching animal print details that clients love, without adding stress or time to the grooming day.

Register Here

10:30am-11:30am -Jovi Wagner presents "The Long Legged Terrier Trim: The Salon Staple with Style"

In the salon, the long-legged terrier trim is more than just a cut—it's a statement. This popular style emphasizes the terrier's signature long, lean legs, creating an elegant silhouette that’s both chic and practical for any breed of dog. Whether it’s for show, comfort, or simply to keep your dog looking fresh, this trim strikes the perfect balance of functionality and flair.

The beauty of the long-legged trim lies in its versatility: it can be tailored to suit any dog’s personality, from refined and polished to playful and rugged. It’s a groomer's go-to for giving your pup that sleek, signature look, while keeping them cool and comfortable. The long-legged trim isn’t just for looks—it’s a salon essential that never goes out of style

Register Here

11:30am-12:30pm -Lorna Phillips presents "Favourite Things"

This engaging, open-format seminar is all about the tools, products, and little salon secrets we can’t live without. From brushes and blades to sprays, shampoos, clippers, and clever hacks, we’ll dive into what works, why it works, and how different groomers use different tools to achieve great results.

Lorna will share her personal favourite tools and products, explaining how they support efficiency, coat quality, and overall workflow in her own salon. From there, the conversation opens up to the room — because one of the most powerful learning tools we have is each other.

There are countless products on the market, and no two grooming salons are the same. In this session, there are no wrong answers. What works for one groomer, breed, or salon setup may be completely different for another — and that’s exactly what makes this discussion so valuable.

Come ready to share, ask questions, take notes, and maybe even discover your next favourite thing. Expect practical tips, real-world advice, and plenty of “why didn’t I think of that?” moments as we learn together in a relaxed, collaborative environment.

Perfect for groomers of all experience levels who love talking shop and refining their everyday routine.

Register Here

12:00pm-1:00pm -Tanya Ellis presents "Charge Your Worth"

Charging appropriately isn’t just about numbers — it’s about confidence, sustainability, and respect for your craft. In this seminar, Tanya Ellis guides groomers through the mindset and practical considerations behind pricing their services in a way that truly reflects their skill, experience, and effort.

Attendees will explore why undercharging is so common in the grooming industry, how it impacts both business and burnout, and how to begin setting prices with clarity and intention. This session offers thoughtful insight into valuing your work, communicating that value to clients, and building a business that supports long-term success.

Register Here

1:00pm-3:00pm -Monica Park presents "Stack it Like its Hot: Presenting Your Dog Properly to the Judge"

Highly awarded professional handler Moncia Park will teach you how to properly stack your dog based on structure. This seminar will help you to ensure you are presenting your dog the best you can, using correct positioning to enhance balance, outline and overall presentation. This course will help make judges head turn and making you stand out.

Attendees will gain canine structure knowledge, common stacking mistakes and how to properly present each breed to highlight its strengths.

Register Here

9 AM - 10:30 AM, Aviation Room A Hall 5

MASTERING THE MINIATURE SCHNAUZER

Presented by Victor Rosado

Step into the ring with world-renowned groomer, educator, and judge Victor Rosado as he shares his expertise on one of the most iconic and technical breeds in the grooming world — the Miniature Schnauzer.

 

In this seminar, Victor will break down the key elements that define the breed’s unmistakable look — from coat preparation and texture management to balance, outline, and breed expression. Learn how to refine your pattern placement, elevate your furnishings, and bring structure and symmetry to your groom while staying true to the breed standard.

 

Whether you’re a competitor, breeder, or pet stylist looking to sharpen your skills, this class offers invaluable insight from one of the industry’s most respected professionals.

Register Here Seminar Fee $85

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11 AM - 12:30 PM, Aviation Room B Hall 5

SKIN & COAT LEVEL 2

Presented by Chantel Hunt - Sponsored by UKAL Canada

Take your knowledge of skin and coat care to the next level in Skin & Coat Level 2, an advanced seminar designed for groomers and pet professionals who are ready to go beyond the basics. Led by grooming educator and wellness advocate Chantel Hunt, this session dives deeper into complex skin conditions, chronic coat issues, and holistic approaches to long-term care.

Learn how to confidently assess and manage recurring skin problems, select targeted products for different coat types and sensitivities, and understand the underlying factors—such as stress, environment, and diet—that impact skin and coat health. Chantel will also cover grooming protocols for dogs with allergies, dermatitis, or compromised skin barriers.

Ideal for professionals seeking to expand their expertise, build client trust, and elevate the health standards of their grooming practice, this seminar equips you with the knowledge to groom smarter, safer, and with greater impact.

Register Here Seminar Fee $85

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11:00 AM-12:00 PM, Aviation Room A Hall 5

FACES EXPRESSION, BALANCE & DETAIL

Presented by Mackensie Murphy

The face is the focal point of every groom—and getting it right requires precision, artistry, and a deep understanding of breed expression. In this focused seminar, award-winning competitive groomer and industry educator Mackensie Murphy breaks down the techniques and details that make a dog’s face truly stand out.

From sculpting soft pet trims to achieving crisp breed-specific profiles, Mackensie will guide attendees through balance, symmetry, angulation, and how to bring out the dog’s natural expression. Learn how to work with various coat types, select the right tools, and elevate your grooming with finishing touches that wow both clients and judges alike.

Perfect for salon groomers and show professionals alike, this seminar will sharpen your eye, refine your technique, and leave you more confident in delivering beautifully groomed faces—every time.

Register Here Seminar $85

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1:30 PM - 2:30 PM, Aviation Room A Hall 5

FLAWLESS FUSION

Presented by Wynne Wong

Step into the whimsical world of Asian Fusion with international grooming sensation and Groom Team Canada silver medalist Wynne Wong. In this seminar, Wynne will break down the art of creating stylish, exaggerated profiles that blend precision, cuteness, and flair. From plush muzzles to round legs and sculpted silhouettes, she’ll walk you through her approach to balance, proportion, and personality—hallmarks of the Asian Fusion style.

Perfect for groomers looking to expand their creative skills or add something playful to their everyday salon grooms, this class will inspire you to think outside the breed standard and push the boundaries of your grooming artistry.

Discover how to elevate your work with bold, expressive styles that turn everyday pets into head-turning masterpieces.

Register Here Seminar $85

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2:30 PM - 3:30 PM, Aviation Room B Hall 5

PET NUTRITION: Fueling Health from the Inside Out

Presented by The Kibble Coach

Unlock the power of nutrition in your grooming practice and client care with this eye-opening seminar led by The Kibble Coach. Designed for groomers and pet professionals, this session explores the vital connection between diet, skin, and coat health—and how the right nutritional guidance can transform a pet’s overall well-being.

From decoding ingredient labels to understanding food sensitivities, raw vs. kibble, and supplementation, you'll gain practical knowledge to better support your clients and their pets. Learn how to identify signs of poor nutrition, communicate the benefits of dietary adjustments, and become a more trusted resource for your pet family clientele.

Whether you're in the grooming salon, retail space, or simply passionate about pet wellness, this seminar equips you with foundational nutrition insight to enhance every groom and every client relationship.

Register Here Seminar $85

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Our Sponsors

The Tru North Grooming Show is Canada’s premier event for pet grooming professionals. A vibrant three-day experience packed with exciting competitions, hands-on education, exclusive show specials, and opportunities to connect with fellow groomers from across the country.

Copyright Tru North Grooming Show Canada. All Right are Reserved. 2026

The Tru North Grooming Show is Canada’s premier event for pet grooming professionals. A vibrant three-day experience packed with exciting competitions, hands-on education, exclusive show specials, and opportunities to connect with fellow groomers from across the country.

Copyright Tru North Grooming Show Canada. All Right are Reserved. 2025