The Tru North Grooming Show isn’t just another competition—it’s an opportunity. It’s where passion meets precision, where education goes beyond the classroom, and where groomers at every stage of their journey come to be challenged, inspired, and recognized. Whether you're a seasoned competitor or stepping into the ring for the first time, this show offers something incredibly valuable:
growth.
There’s no better way to sharpen your technique than by competing. The adrenaline of the ring, the feedback from respected judges, and the chance to observe top-tier groomers in action all push you to refine your skillset. You’ll leave each round with a deeper understanding of breed profiles, scissoring techniques, and presentation standards that are hard to gain in a day-to-day salon environment.
Learn from the Best
Tru North attracts not only Canada’s finest groomers but also international icons in the grooming world. From hands-on seminars to personal judge critiques, you’re surrounded by professionals who are eager to share knowledge. You won’t just compete—you’ll connect, collaborate, and learn from groomers whose experience can reshape how you approach your craft.
Build Confidence and Credibility
Competing builds more than just your technical ability—it builds your confidence. It forces you to step outside your comfort zone and put your work forward with pride. That kind of courage carries back into the salon, elevating the standard of work you offer your clients. And let’s be honest—adding award titles to your résumé doesn’t hurt your professional credibility either.
Be Part of Something Bigger
Perhaps most importantly, the Tru North Grooming Show is about community. It’s about celebrating Canadian talent and showing the world what we’re capable of. It’s about lifting each other up and building a stronger, more unified grooming industry. And that’s something worth being a part of.
So if you’re on the fence, take the leap. Compete. Learn. Grow.
The Tru North Grooming Show could be the turning point in your career.
We encourage all brands, salons, and industry leaders to rally behind the Canada Groom Team as they showcase the excellence and skill emerging from our nation on the international stage.
As part of our commitment,
Tru North Grooming Show will be implementing dedicated support activations at each of our events
—creating awareness, raising funds, and celebrating the groomers who represent Canada with pride. Together, let’s elevate and empower the Canada Groom Team and demonstrate the strength of our grooming community.
~ Tru North Grooming Show.